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A Home Instead caregiver and an elderly woman prepare a meal together in a sunny kitchen, symbolizing teamwork and independence in home care.

Meet Our Team

We believe every family in the area deserves tailor made in-home senior care with a compassionate touch. That's why we established Home Instead® of Rochester, NY.

Proudly Serving Aging Adults & Their Families

Our Promise

As a locally owned business, our team offers friendly, responsive service right in your neighborhood. Families love our team because we:
  • Do what we say we’re going to do – each and every time
  • Solve care problems using compassionate, person-centered solutions
  • Engage in thoughtful relationships with the families we serve
  • Give back to our community
About Us
Meet Our Team
Joy Lipari

Mary-Joy Lipari, President/Owner

Serving seniors has been a passion of mine since helping to care for my grandparents in the 1990's. I resonated with the personal nature of caring for a loved one, while trusting others to help when our family couldn't be there. In 2004, I was blessed with the opportunity to help others by being awarded the Home Instead Senior Care franchise in Rochester, New York. Our mission is to help seniors stay in their homes to age gracefully and with dignity, while maintaining a safe and loving environment.

Owning the Home Instead Senior Care franchise has been a perfect next step after a career in corporate America. After graduating from Rochester Institute of Technology, I became a CPA working at Price Waterhouse as a staff auditor and tax accountant. In 1985, I commenced a 30-year career at Xerox Corporation serving in several financial, operational and sales management roles. In 2009 I completed the certification program to become a Certified Senior Advisor.

"It is my privilege and honor to serve the seniors in our community." It is my hope and dream to help seniors age gracefully and safely at home with their loved ones. To me, it's personal.

Lorie Myers 1

Lorie Myers, Business Development Manager

Joining the company as Business Development Manager in the Spring of 2015, Lorie markets and promotes Home Instead to grow all aspects of the business and increase our visibility in the community. She assists families to help navigate their journey from initial calls to face-to-face meetings to set up care for families needing our support.

Earning her Bachelors in Management/Marketing from SUNY Geneseo and a Masters in Management from Nazareth College, she has held positions in both inside and outside sales/partnered marketing roles for Advanced BioHealing (biologics), Smith & Nephew (wound care products) and Director of Business Development for Accelecare Wound Centers (Wound Center Management). She is also Past President for the American Marketing Association and Past President for Toastmasters.

Taking this position has been rewarding for her to combine several aspects of her background and experience while helping seniors age with dignity in the Rochester community.

Graham 1

Kathy Graham, Operations Manager

Kathy Graham comes from an extensive background in business management and joined the team at Home Instead Senior Care in July of 2018. She is proud to serve in the Operations Manager position and thrives on finding creative ways to help both our clients and our care givers.

When not working with our medical team, Kathy spends her time with her daughter and loves watching her grow and experience the world.

Ryan

Kim Ryan, Executive Assistant

Kim Ryan joined Home Instead Senior Care in August of 2017 as an executive assistant. She joined the team bringing 38+ years of manufacturing experience. Her prior role as a customer service manager serves as valuable experience in speaking with caregivers and clients.

Kim’s family includes her husband of 43 years, two children, their spouses and two grandchildren. She enjoys baking, gardening, their swimming pool and spending time with family.

Donna Schmidt

Donna Schmidt, Human Resources Manager

Donna Schmidt brings over 34 years of diverse corporate experience to her role as Human Resources Manager at Home Instead, having transitioned from a distinguished career at Xerox Corporation. Joining in November 2018, Donna's background spans operational and strategic roles, honed during her tenure at Xerox. She holds an MBA from the University of Rochester, Simon School of Business.

Beyond her professional achievements, Donna is deeply committed to serving seniors, a passion reflected in her role as a bassoon player with the Kodak Concert Band, performing regularly at Senior Living facilities across Monroe County. She also contributes her musical talents to the Webster Village Band.

Outside of her musical pursuits, Donna cherishes time spent with her husband, her two grown sons, and their families. Her dedication to both her professional responsibilities and her community involvement underscores her commitment to making a meaningful difference in the lives of others.

Our Team

Your Home Instead team in Rochester, NY possesses a heartfelt desire to work with seniors in the community. It is our ultimate goal to forge extraordinary relationships between our clients and their Care Professionals.

When you are ready for help, our caring staff is on call to quickly answer your questions and accommodate your senior services needs.

A Home Instead caregiver kneels to help an elderly man tie his shoes in a cozy living room, highlighting patient and personalized care for daily tasks.

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