Meet Our Team

Beth came to Home Instead with 22 years of sales and customer service experience, where she developed relationships with a focus of providing meaningful solutions. Beth is passionate about in-home care, having experienced navigating and providing care to her father and mother-in-law who both lived with Alzheimer’s. In her spare time, Beth enjoys being with her husband Bill, children and grandchildren, as well as spending time in her garden, bike riding to the beach and traveling with Bill and friends.

​Gen is our Staff Coordinator and came on board in January 2011. She graduated from Adamson University in Manila, Philippines with a Bachelor of Science in Computer Engineering. Gen has worked as a Senior Product Specialist for Toshiba Notebook PC handling corporate accounts such as Microsoft, Intel Corp., Oracle, Bank of America among others. She is a people-person and is a born CAREGiver. Growing up she took care of her grandparents and helped her parents raise her siblings. She worked as a Caregiver herself before coming to Home Instead Senior Care. Her experience will be a big plus selecting only the best Caregivers for our clients and in matching the Caregiver's chosen with our clients. She is a pleasant addition to our team.

Cynthia joined the Home Instead team in July 2023. She graduated from Cal State Fullerton with her BS in Public Health. In her role as a service coordinator, Cynthia works with our Care Pros and Clients to create high quality matches. Cynthia finds joy in helping others and showing compassion to all of those around her. During her free time, she values time with her family, long walks in nature, a good book and various arts and crafts.

Ashley joined the Long Beach Home Instead team in November 2013. During her tenure, she has served in several roles. In her current role, she handles Client and Caregiver scheduling, answering calls after hours and on weekends, and managing the Long-Term Care insurance paperwork process. Ashley was motivated to join the senior healthcare industry after spending so much time with her Great Aunt and her Grammy Bear. She saw the joy that one conversation or one visit can bring someone who does not have a lot. Ashley grew up in Southern California and attended college in Northern California on a volleyball scholarship. In her spare time, she loves to go to hockey games, spend time with her family and coach and play volleyball.

Samantha joined the Home Instead Long Beach team in September of 2019 bringing 10 years of customer service experience to the team. Samantha started with the Staffing Team and transitioned to the Human Resources Team in June of 2022. As Human Resources Coordinator, Samantha supports our Care Professionals in the areas of Retention, Education and Compliance. When she is not working, Samantha enjoys spending time with her nephews and loves to create beautiful artwork.

Nina joined the Home Instead Long Beach team in February 2023. She earned her BS Degree in Psychological and Brain Sciences at UC Santa Barbara in 2022 and worked as a Talent Acquisition Specialist at Macy’s after graduating. Having served as a caregiver to her own grandmother, Nina understands the importance of caregiving to families. In her free time, Nina enjoys reading, trying out new restaurants and spending time with her loved ones.

Maria joined Home Instead in March 2023. She brings over ten years of experience in office administration, bookkeeping and customer service. With her professional and personal experience taking care of her elderly parents, she felt that joining the Home Instead team would be a perfect fit. Maria knows the importance of providing families with peace of mind when it comes to providing care for their loved ones. Apart from work, she feels that family time is very important and enjoys traveling, movies and campfires.

Cindy started with Home Instead in March 2019 as a Care Professional. Growing up she cared for her Grandparents and then later for her father. After 4 ½ years of caring for seniors, she switched gears and come to work in the office as an Administrative Assistant to support all departments and help keep the office flowing. When she’s not working, she enjoys talking long walks, working on DIY projects and doing puzzles.

Nicole began working at Home Instead in April 2018. She has an extensive background in business accounting and uses those skills as our bookkeeper. Having had a father who struggled with Alzheimer’s, Nicole understands the value a caregiver can bring to a family. She has a bachelor’s degree in psychology and enjoys working with people as well as numbers. Nicole takes pleasure in getting out and experiencing Long Beach with her husband and three kids.

Shavon joined Home Instead Long Beach in January 2016 when she and her husband purchased the franchise. Shavon’s role in the company is to provide support and assistance with anything related to our employees, our clients and our community partners.

Shavon grew up in San Pedro, attended Cal State Long Beach before transferring to Cal State Fullerton where she earned her BS Degree in Psychology. She spent the first 15 years of her career working in Human Resources for a variety of companies in Los Angeles and Orange County. After her three sons were born, she spent time working as an HR consultant as well as volunteering her time with local non-profit organizations.

Shavon is very passionate about making a difference in the lives of seniors. As the daughter of parents who have been clients of Home Instead, she understands what a huge impact our Caregivers make in the lives of seniors and their families.

Don joined the Home Instead Long Beach team in January 2016 when he and Shavon purchased the franchise. Don’s role is to support all team members in their delivery of high-touch customer service to our employees, clients and community partners and to oversee all aspects of the company’s operations and performance.

Don grew up in Huntington Beach, earned his BS Degree in Business from California State University, Long Beach and his Masters Degree in Business Administration from University of California, Irvine. During his career, he has run several businesses and has always focused on delivering excellent service to the customer. Over the years, he has served on non-profit boards, committed significant time to volunteering for local non-profits, community based organizations and giving back to the community.

Don is very passionate about enhancing the lives of seniors. Seeing firsthand the impact caregivers can have on enhancing the lives of seniors and the poor performance of several companies who had been used to provide caregivers for family members, he decided to buy, own and operate this company. By owning and operating Home Instead Long Beach, he leads the charge to ensure that services provided to seniors and their families by Home Instead Long Beach meet or exceed his high expectations.