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A Home Instead caregiver and an elderly man sit together on a porch swing, enjoying coffee and a book, emphasizing relaxed and meaningful companionship.

Home Instead History & Mission

For nearly three decades, Home Instead has delivered compassionate, high-quality care to seniors around the globe.

Mission

To Us, It’s Personal®

Our founders, Paul and Lori Hogan, launched Home Instead in 1994 to provide care to Paul’s 90-year-old grandmother. Remarkably, after she began receiving personalized, in-home care that allowed her to age safely in the place she loved most – the family home – Grandma Manhart thrived for an additional decade!

That’s why, to us, senior care is personal. We’re passionate about expanding the world’s capacity to care.


An aging woman smiling as she enjoys the piano at home.

More than a Business: A Mission in Life

In the decades since Paul and Lori founded Home Instead, the company has expanded far beyond the city limits of Omaha, Nebraska. We now count more than 1,200 franchise locations globally – but we all share the same mission.

We live the mission with our CAREGivers, our staff and our community by:

  • Treating each other with dignity and respect
  • Encouraging and supporting each others’ growth
  • Building value in our service to others
  • Honoring God in all we do

When you choose Home Instead to help your family, you’re partnering with us on our mission to improve the lives of seniors (and their families) everywhere.